Vol. 7 No. 1 (2014): Branding TV: Transmedia to the Rescue | Networking Knowledge: Journal of the MeCCSA Postgraduate Network

Vol. 7 No. 1 (2014): Branding TV: Transmedia to the Rescue

Networking Knowledge: Branding TV: Transmedia to the Rescue. The issue cover pictures a family watching TV.

Guest Editor: Benjamin W. L. Derhy Kurtz

DOI: https://doi.org/10.31165/nk.2014.71

Published: April 7, 2014

Editorial

Introduction: Transmedia Practices: A Television Branding Revolution

Benjamin W. L. Derhy Kurtz
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Articles

Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of S.H.I.E.L.D.

Leora Hadas
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This is not Marketing. This is HBO: Branding HBO with Transmedia Storytelling

Melanie Bourdaa
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Selling Across the Spectrum: The Multiplatform Brand Flows of Heroes

Erin Giannini
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Transmediating Tim Burton’s Gotham City: Brand Convergence, Child Audiences, and Batman: The Animated Series

Mathew Freeman
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Investigating the Practice of Television Branding: An Afterword on Methodology

Sam Ward
- PDF